Журнал “ПРАВЭД” №2(7) 2024

The article discusses the theoretical aspects of the mechanism of formation of competitive advantages of an enterprise when entering the foreign market. The main approaches to determining competitive advantages and the mechanisms of their formation are analyzed, and also examines the factors affecting the competitiveness of enterprises in the context of globalization. Special attention is paid to strategies and methods that companies can use to create sustainable competitive advantages in international markets. The article will be useful for researchers, practitioners and anyone interested in international competition and enterprise development. Keywords: competitive advantages, enterprise, foreign market, globalization, strategy, competitiveness, market entry.

Annotation. In the article, the key aspects of the marketing strategy that will help innovative enterprises successfully enter foreign markets and strengthen their positions in the global economy are analyzed. The current issue of the competitiveness of Russian companies in the context of increasing pressure from foreign producers and the need for organized exports to enhance competitiveness is also discussed. Keywords: innovations, enterprise, internationalization, competitiveness.

Annotation. The article examines the participation of small and medium-sized enterprises (SMEs) in foreign economic activity (FEA), highlights their importance for economic development and sustainable growth. The main focus is on identifying the factors influencing the activity of SMEs in international trade and assessing their economic, innovative and social effects. The study is based on an analysis of the existing literature, statistical data on the dynamics of SME participation in foreign economic activity and case studies of successful examples of SME participation in foreign economic activity are considered on the example of a specific country. The article also analyzes the problems and barriers faced by SMEs when entering international markets. In conclusion, recommendations for solving problems and overcoming barriers are proposed. Keywords: small and medium-sized enterprises, foreign economic activity, international trade, innovations, government support, barriers, economic development.

Annotation. The article analyzes the key aspects affecting the successful functioning of the tourism industry in a global context. In the context of growing competition and changing consumer needs, effective organization of international tourism requires in-depth market analysis, clear planning and implementation of innovative approaches. Keywords: international tourism, tourism organization, economic factors, competition, world economy.

Annotation. The article examines the role of corporate culture in personnel management within a dynamic economy, its influence on employee motivation, commitment, and labor productivity. It analyzes the challenges faced by enterprises that can be overcome through the application of positive corporate culture in management processes. Key words: corporate culture, personnel management, motivation, involvement, labour productivity.

Annotation. The article examines foreign experience in the system of motivation and stimulation of personnel at enterprises. It analyzes practices from various countries, the approaches used, and their impact on employee involvement, labor productivity, and job satisfaction. Keywords: motivation system, personnel stimulation, foreign experience, corporate culture, involvement, labor productivity.